Natural Material - Wool is a natural fiber, something you find on sheep, alpacas, llamas, goats, even bison! You shear it, we can knit it!

Natural Insulator AND Cooler - One of the best things about wool is its ability to keep you warm in winter. However often overlooked is the fact that wool can actually prevent you from overheating as well. Desert nomads have used wool for centuries thanks to its wicking and quick drying properties.

Warm When Wet - Wool holds moisture thanks to its chemical structure. This high absorbency means that it can hold moisture for longer than other fabrics before you start to feel wet. Plus, the fibers generate heat when they are wet, which creates even more warmth. On cold snowy or rainy days, wool hats are a must have in keeping your noggin warm since that is the place where we tend to lose the most heat!

Biodegradable - Wool fibers naturally decompose into the soil and release valuable nutrients back into the earth. We don't recommend tossing your hat into a compost pile though. You'll miss it too much.

Breathable - When wool fibers are packed together, tiny pockets of air form that allow the wool to absorb and release moisture.

Sustainable - As long as there is grass to graze, fiber-producing ruminants will have wool to shear that will eventually become yarn for us to use and transform into a product you'll love. Woollen animals like sheep are shorn once a year by skilled shearers, producing fiber to create the environmentally friendly hat material.

Odor Resistant - The natural profile of wool prevents odor-causing bacteria (e.g., ammonia) the moist environment that it needs to thrive, and it deprives them of the damp environments to reproduce. Since wool is continuously pulling the moisture away from your body, it prevents any sweat molecules from forming and bonding to the surface of your clothing. Aka- no stench!

Durable - Wool fibers are are shaped a lot like a coiled string. This structure allows it to return to its natural shape after being bent, which is why your wool items don't crease or wrinkle as easily. We love them for when we're backpacking or taking long trips, because we can pull out our hats from our stuffed packs, and they bounce back to their beautiful shape quickly.

Mold Resistant - As wool does not collect moisture, so it hardly ever attracts mold or bacteria. Since dust needs moisture to survive, so it tends to repel it as well. This important feature is best for people who have asthma, allergies or other breathing problems because it will not react.

Flame Resistant - Wool is a fabric that does not burn easily. In fact, wool fabric will put out a fire itself when ignited. That is the reason why people from the fire departments use wool in their uniform to protect themselves from the flames.